Ecommerce Trends Experienced Dropshippers Must Know
Dropshipping has invaded the online business scene for years. You might know friends who ventured into it — or you may be a dropshipper yourself who’s tried a few techniques here and there.
Even if you say you’re quite the experienced dropshipper, however, you still need to learn the latest trends so you can always be a step ahead of your competitors.
This list of ecommerce trends is a definite must-know for you.
1. Use Chatbots and AIs.
Using chatbots and artificial intelligence (AI) to improve and personalize your buyers’ shopping experience is one of the most popular ecommerce trends to date.
They are built to enhance your business’ customer relations. They can do a number of tasks, such as answering queries and responding to complaints.
Buyers probably won’t even know they’re chatting with a robot!
With the growing number of social media users worldwide, major brands have taken advantage of this trend to enhance their marketing campaigns on social media, particularly on Facebook.
Here’s an example where Spotify is using Facebook chatbots to address its customer queries.
That’s the great thing about chatbots: the have the capacity to analyze human interaction and behavior, allowing them to give human-like replies to your audience.
They can comprehend questions and respond quickly even to more than one person at the same time.
What’s more: their responses will vary from one query to another, therefore, personalizing a customer’s experience.
They can also filter queries or be assigned to respond to FAQs so you can focus on addressing other matters in your business.
2. Increase process efficiency.
A business can never run smoothly and successfully if owners don’t operate it efficiently. But there are better chances of doing that in today’s ecommerce arena.
Designed to help make your business more efficient, Oberlo, for one, can help reduce overhead costs and manage your time by automating specific steps in the product integration process.
For instance, if you have 50 products you want to add to your store, you’ll be copying and pasting the images and information for every one of them.
Can you imagine how much time and effort that will entail?
But with Oberlo, those many clicks are simplified into just one. This ecommerce solution integrates the item you selected into your store seamlessly.
And if the supplier makes any change to the product information, you don’t have to go to his website to check. Because Oberlo is synced to that site, changes are reflected automatically.
Now, doesn’t that save you a lot of time?
3. Personalize shopping experience & merchandise.
Do you have unique and specific shopping needs that no store at the mall is able to provide?
Some of your customers probably feel the same way, too.
If you’re starting to fear how you might not find a store to meet those needs, worry not.
Shops like Son of a Tailor can help you find what you need using a fit-finding technology.
It lets you customize the size of your clothing according to your preferences or exact measurements.
Using fit-finding technology is a must especially if you’re an apparel merchandiser.
Develop your customer’s shopping experience by helping them find their perfect fit with a list of options or questions made easy for them to answer.
This trend is incredibly helpful for customers with unique body measurements or preferences and who have not found the right fit in generic retail boutiques.
This also makes customers feel special — like the fit is made just for them — or that the system caters to their needs.
Personalized, in other words.
4. Present Products in 3D.
Most of the time we think twice about buying a product online.
We’re used to traditional shopping where we get to hold the product and examine every single detail meticulously for ourselves.
But online, our only references are our eyes and the description.
What if it’s not what we like? We begin to fear.
Thanks to today’s technology, however, interactive visualization of products has changed the way we shop online.
Take Sayduck, for example.
Being fully interactive, Sayduck lets you rotate and zoom in a product image, and even select appearance options to fit the exact look of the item you wish to have.
It also has cloud-based storage for your assets, among other features.
5. Simplified payment process.
Online business owners now prefer a more straightforward payment process because they know that multiple checkout options and inputting the same information turn customers off.
Thankfully, web payment tools enable automatically entering previously saved details, like card and address information, during checkout.
An example of this is Stripe, whose functionality and precise APIs will be a big relief to buyers.
6. Limit free returns.
In ecommerce, return rates double than in the traditional business scenario.
These product returns often happen because products can look different online, compared to when the buyer receives the product on hand.
Free returns are used to the advantage of online business owners to get better conversions as well but at a great price.
Almost half of the sellers claimed that managing and packaging returns heavily impacted their margins.
Because of this, Amazon in 2018 said it would issue a long-term ban for shoppers notorious for purchase returns.
More than half of the sellers even declared that, with better tracking methods for returns and notorious shopper-returners, they would carry out the same counter-response.
Shoppers may see more of this limited — if not zero — return policies from online retail business owners in 2019.
7. Market through influencers.
These days, you don’t have to pay celebrities to endorse your products because people with influence in their local niches can do it, too.
Where can I find them? You might ask.
(This is how the Klear platform for searching influencers looks like.)
Influencers offer excellent value for your business.
Because the influencers already have a regular base of followers, marketing through influencers will help you promote your products to a more targeted group of potential buyers.
If you’re strategizing your content marketing, you can also work with freelancers, who make for great storytellers with their blogs and power of words.
You can partner with those who not only have superb writing prowess, but also those with relevant industry experience and other qualities.
If your target market consists of millennials, consider how 70 percent of them tend to trust their friends’ recommendations. 30 percent of buyers will also possibly buy from endorsers (like bloggers) who aren’t celebrities.
These ecommerce trends have made dropshipping businesses flourish. See yours grow with these trendy tools, too, and you’ll never regret it.
If you have more trends to add to the list, feel free to comment them below!