73% of SMBs believe business is ready for AI: Study
SMBs in India scored high in artificial intelligence adoption compared to other countries, the third edition of the ‘Small and Medium Business Trends Report’ by Salesforce says.
Conducted online by the Harris Poll, the study surveyed over 2,000 small and medium business owners to understand the impact of technology in this segment. The top three tech priorities of growing SMBs included a CRM software (35%), financial software (34%) and technology services (28%), with ease of use (69%) and a trusted vendor (63%) being the key deciding factors, followed by price, simplicity of maintenance and speed and ease of setup. Budgetary constraints and not enough use to justify the investment were the top two challenges towards the adoption of new technology.
Source: ET Tech