5 Things You Should Ditch To Make Your Mobile App Successful
Mobile phones are being reinvented every year with faster processing speeds & setting benchmarks for software companies to provide even more immersive user experience. This unprecedented growth in the mobile marketplace over the years has transformed businesses & users alike. The amount of services a mobile user is subjected to is growing exponentially.
The competition to attract the attention of users raises the game for mobile app development companies. However, a startling 80-90% apps are abandoned straight after first use & many more in subsequent days. These are the harsh realities mobile app developers & many businesses face.
The internet is full of stories of apps that made it big, but that’s only the tip of the iceberg. The larger proportion which rests below is striving hard to complete successfully in this cold & competitive market. Without constantly adapting, innovating or reinventing, many development companies & businesses simply disappear out of sight.
So, let’s go through some things you need to ditch for your app to be successful:
#1 Insufficient Market Research
More often than not, it’s the poor research that fails the great idea. This is the most common mistake to be found which differentiates user-centric apps from the rest. Thorough demographic research might be excruciating & time-consuming, but it ultimately pays a reward in the end. Understanding behavior patterns is just one aspect coupled with digging deep into trends & designs that captivate audiences.
Before launching your product make sure to:
- Peek into your competitors: Your idea may be unique, but some form of it must be already out there. Mapping out all the intrinsic details straight from your competitors market share to its users base helps you to tweak your blueprint.
- Reviews: The majority of us have gotten accustomed to reading reviews. A single line & few seconds are enough for anyone to match/unmatch what they are looking for. Get to know what specific functions are liked & disliked by audiences before crafting your own.
- Ask relevant questions: To cut down cost, if you are starting fresh, there are a lot of questions you need to ask & take advise on. Questions related to platforms (iOS, Android, Windows) you want to pay attention to, if it’s money, ways to target a global audience, whether it should be free or not, etc.
#2 Overdoing Features
Without addressing a specific need, many apps run wild to deliver everything in one go & run the risk of letting users down in no time. Usually, it’s a case of too many functions with ads that overdrive smooth user experience. Excessive features often lead to confusion & lost time & could push your audience to pick something specific. These kinds of apps also run performance risk because of its heavy built.
Successful apps render user experience which becomes automatic in one or two uses. Best UI/UX practices with the latest design trends have the power to captivate audiences imagination. They stay away from the long registration process, unnecessary details & annoying ads.
The application’s first version should simply address the core requirements of one’s product. Before any major investments or time is put in, an MVP (minimum viable product) is fruitful for the longer run. This early prototyping comes with feedback from customers who could be more forgiving & address the product’s vision for a better transition to a more wider audience.
#3 Lack Of Originality
iOS & Android have drafted strict measures when it comes to the lack of original materials surfacing in their stores. However, duplicity takes new forms & tempts app developers to clone originals without the prior permission of the owner. It’s always advisable to do comprehensive research & come up with a unique app that has your stamp & trademark on it.
#4 Limited Testing
Lack of testing hampers security & product quality in the long run. Without testing the functionality of an app properly, it runs the risk of being vulnerable to its end users. A single crash & it’s game over.
If testing is followed diligently in the development cycle, then it’s not only cost-effective but saves a hell lot of time in the longer run. Maintenance cost is minimized if the bugs are caught sooner. So, testing right from the start of product development is vital for it to hit a smooth user experience.
#5 Poor Marketing Strategy
There is not a single team of commercial app developers who don’t dream of making a fortune. Branding, promoting & advertisement are equally fundamental & challenging to developers as crafting an app is. And tapping on its true monetization value often blinds one in this fierce competition. Instead of solving problems for end users, it creates more for itself through poor marketing steps.
The marketing strategy should be relevant to the target audience. Hire professional marketers to effectively work on better insights.
It’s a no brainer that free apps will happen to have more downloads than the paid ones even if they cost less than a dollar. If you are starting out, then it’s advisable for you to keep your app free in the store. Users are aware of the fact that free apps are monetized by ads & seem to tolerate it.
But they get easily annoyed if there are:
- Too many ads
- Numerous positions of ads on the screen
- Inappropriate/Offensive ads
- Ads popping up with more frequency
- No liberty when it comes to exit the screen
Streaming music & video content delivers promising promotion if you are willing to spend large sums of money.
Otherwise, these practices could be quite handy:
- Blog Writing
- Email Marketing
- Social Media Marketing
- Demo/Promo Video
- Local promotional events
- Linkedin/Facebook groups
There is no doubt that applications today go through intense scrutiny, once they are launched. Every aspect of it is evaluated & measured before it’s crowned as a success. It does not even take a minute for a user to accept or discard a specific app based on reviews & personal experience.
Users are unforgivable if their privacy is compromised. So, the testing phase has to be followed diligently to avoid security breach & potential cyber attacks. Lack of sharing options & sharing without permission are 2 sides of the same coin. Finding the right balance & being vocal of strict privacy rules would only build trust & bring your app in the positive light to the rest of your potential users.
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Source: Startus Magazine