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If you are thinking about launching an e-commerce platform this year for your online business, you'll need to consider these major platforms to help you grow that company. You need to choose a platform that has capitalized on both social commerce and mobile commerce trends.

Imagine this typical mobile conversation: A couple of friends quickly connect via chat to see if they can still make a concert that night. To find out if tickets are available, they leave their messaging app, open up their mobile browser or favorite ticketing app, and pay for the tickets; then return to their chat session to report on success.

All the world over, people use smartphones and tablets to discover, shop for, and buy a huge array of goods and services. But the world is a big place, so the effects of mobile commerce vary from place to place. Often, mobile commerce stats reveal or underline something deeper about a given market — or region.

If you're a business owner with a world-class product, a solid marketing strategy and the perfect price point to make the product both attractive and profitable, you may well be wondering, what's next? But if yours is a web-based businesses, "what's next" has to be the moves you can make to enable customers to purchase your offerings as easily as possible.

Nine years ago, mobile payments didn’t exist. By the end of 2015, mobile commerce was a $50 billion industry, already 7 percent of the total ecommerce market and growing quickly. By 2018, mobile commerce will grow to account for more than 50 percent of all ecommerce transactions, according to Forrester Research.

It’s no secret that mobile is rapidly becoming the end-all-be-all in consumption. In fact, in 2015, nearly half of Google search traffic came from mobile devices. On average, Americans spend about five hours a day on their phones! Forrester calls this the “Mobile Mind Shift” — the expectation that you can get what you want, immediately, and in context.

Mobile Commerce: Key Trends For 2016

With the steady rise in mobile technology in recent years, many businesses have made Mobile commerce, or M-commerce, a top priority.

Digital user growth in Western markets is slowing down. With smartphone penetration in the US and UK already around 80%, few new people are coming online. Average revenue per user is high in these countries, but this has created an environment of tough competition and led to increasing acquisition costs.

It’s been an exciting year for marketing tech. The space is maturing rapidly and money continues to flow in from the investment community. And if 2015 was good, 2016 will be even better as the space continues to evolve and mature.

Top ten fears likely to haunt startups

The year gone could be seen as a fruitful year for startups in India as lots of startup friendly activities have taken place in 2015. Innovation and technology have created ripples in the business world. However, experts believe that the thought of gaining a competitive edge is most likely to haunt the startup community because every entrepreneur seems to be involved in the tug of war to emerge as a frontrunner.