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Prior to launching a businesses, selecting its legal structure is important.  In addition to the amount of regulatory paperwork needed,  personal liability regarding investments into the bus...

The method of communicating the value of a product or service to its customers can be termed as marketing.  All the activities that take place during the transfer of the goods from the manufactur...

In today’s competitive market place it’s rather essential for a business to have a well thought formal process to launch its product or service to the prospective market segments. A go-to-market s...

Offline marketing is an older version of marketing which is tried and tested to produce results. Even with the advancement of technology and Internet making its way thorough as a popular tool for mark...

The evolution of technology and internet has fostered online marketing and this concept has been discussed in the article below. The need for businesses to use Online marketing effectively and efficie...

Human resources planning bridges the gap between human resources management and the overall strategic plan of an organization. Managing human resources is one of the biggest challenges for any start-u...

Understanding how your organization manages and controls its activites is what business operations is all about. At the start up phase, when transactions are low and simple, the founding team members ...

A topic like accounting can be confusing, especially to a new business owner. This gets even more confusing once the business looks at moving to the next growth level. Multiple activities from budgeti...

In many ways, the quality of products and services has improved massively as a result of IT, while the huge technological and cultural shift computers have created a wealth of new commercial opportuni...

“Build it and they will come” was the mantra in the nascent Web two decades ago. This unbridled enthusiasm commercialized the Internet and disrupted the human experience beyond all recognition. Mu...