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Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into video, from Facebook and Twitter to LinkedIn and GoPro, there was bound to be some fallout. Hey, we can’t all be Netflix.

Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing -- as opposed to investing resources into the next big flop -- have a decided advantage over their competition in reaching new markets and further establishing their reputation and expertise. Meanwhile, those who wait or are gun shy about adopting new strategies miss out on the full benefit of these opportunities.

The online video delivery platform Brightcove today announced new technology that defeats software that blocks video ads on desktop and mobile devices.

One of the key findings of a new survey conducted by Millward Brown is that out of all the types of video ad targeting on the market, consumers are least receptive to ads that target their browsing history.

Video ads can increase ad revenue in games without hurting the retention of gamers or the purchases they make, according to a study by ad mediation firm Fuse Powered.