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Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into video, from Facebook and Twitter to LinkedIn and GoPro, there was bound to be some fallout. Hey, we can’t all be Netflix.

This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs.

1. YouTube is catering to its most passionate fan groups. Wojcicki has pushed the company to tailor services for some of the most popular ways people use YouTube, creating dedicated apps for kids, gaming enthusiasts, and virtual-reality early adopters.

Online marketing is one of the most powerful and dynamic tools for promoting a modern business. But the technology that we use to access information is rapidly changing. If you are digitally promoting your business online, your marketing strategies need to grow and adapt to take advantage of new developments.

The evolution of gaming

When I was growing up, I was one of the few girls playing such games as Mario, Zelda, Final Fantasy, and Castlevania. Today, my four-year-old daughter is learning the games that I played when I was a teenager, by herself on a tablet. She’s not an anomaly.

How To Market Your Mobile App?

There are over a million apps on the Google app store, and more than 20,000 apps are being added every month. Almost every business is beginning to create an app.

There's been a fair bit of buzz around Virtual Reality (VR), which has the ability to transport you to another world. VR commerce, like much of the VR industry, is small and experimental but with massive potential predicted over the next few years.

We all want to be the startup that delivers an experience so frictionless that it disrupts a decades old industry.

Twitch and YouTube rule livestreaming and gameplay video. But one company sees a market for people who want to share smaller clips, and it’s raised a good-sized seed round to take advantage of the opportunity it sees.

The modern web browsing experience is increasingly being rendered in higher and higher definition — Youtube started supporting 4K Ultra HD video in 2014. Now, high definition audio is finally catching up to video and audience expectations with Dolby Digital Plus.