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Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into video, from Facebook and Twitter to LinkedIn and GoPro, there was bound to be some fallout. Hey, we can’t all be Netflix.

Known for consumer sweethearts like Apple and Facebook, Northern California is now tackling a less sexy though infinitely important task. Silicon Valley is bringing change to outdated financial systems through advanced financial technology (FinTech). A line of business based on using software to provide financial services, FinTech companies are generally startups founded to disrupt established financial systems that have been slow to embrace online technology. Examples include companies like Square, PayPal and Credit Karma. Traditional bank lending has been called “low hanging fruit’ for FinTech disruption, ripe for change with global FinTech investment set to more than double by 2018. Silicon Valley-based companies, like SmartBiz, are working to instigate much needed changes in small business bank lending.

Now that the holiday season is well and truly behind us, it’s time to think about what the year ahead holds. With new technology and ideas coming around all the time, it can be hard to know exactly what the event industry will look like in the year ahead. So, to help out, here are 7 event industry trends that you should look out for in 2013.