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Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into video, from Facebook and Twitter to LinkedIn and GoPro, there was bound to be some fallout. Hey, we can’t all be Netflix.

Snap, the company that runs Snapchat, opened on the New York Stock Exchange this morning at $24 per share. At that price, the company had a valuation of $33.6 billion,Investors Business Dailyreported. There was a large volume of shares being traded — more than 105 million, in fact.

 
Twitter, a company that doesn’t lack for headaches, has added two more items to the list of things that keep it awake at night.

Smart Marketing Tips for New Restaurants

As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five con­sumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommenda­tion from a family member or a friend. So make the foun­dation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I truly believe people are going to try you, and if you take care of them when they come in the door, that’s your best marketing. It’s proven to be true for us.”

Everyone is on social media. And we mean everyone. According to Pew Research, in 2015 an astounding 65 percent of all Americans were using social media. That’s more than 200 million people in the USA alone, and is approximately the same amount as the number of people in America who own pets. (And you wondered why the Internet is full of cat pictures.) Worldwide, the total on social media already exceeds 2 billion people. That’s twice as many people worldwide as the number who own a car. If you have a brand, particularly one that connects with consumers, you can’t afford to ignore your customers on social media.

Not so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream and the sitting were probably a bad idea, but I told myself this was my well-deserved “reward” for working so hard.

For marketers, innovation can bring about impressive opportunities (like the rise of social media), or throw up obstacles that force them to redirect and rewrite the gameplan (like ad blockers).

Your ecommerce store is up and running, and you’re getting some sales. Congratulations! But, if you thought you could squeeze every bit of profit out of your business without optimizing your store and using the right strategies to engage customers, you thought wrong.

Three things that didn’t occur in 2016: Ryan Lochte and three other US Olympic swimmers weren’t robbed at gunpoint in Rio. Sadly, the heavily favored Golden State Warriors didn’t win a second consecutive NBA championship. And Alexander Hamilton wasn’t removed from the $10 bill.

The “venture recession” of 2016 is in full swing. Combined with the usual summer slowdown, some are already raising the spectre of 2001 or 2008. Recession or not, what is universal is the bewilderment of many entrepreneurs on how negative VCs have become over the past nine months after almost five years of non-stop cheerleading.