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Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics.

A Nasscom report had recently pointed out about the dearth of hardware startups in India. Nasscom Chairman of Product Council Ravi Gururaj had correctly pointed out on the difficulties of getting it right at the hardware frontier of things.

Everyone is on social media. And we mean everyone. According to Pew Research, in 2015 an astounding 65 percent of all Americans were using social media. That’s more than 200 million people in the USA alone, and is approximately the same amount as the number of people in America who own pets. (And you wondered why the Internet is full of cat pictures.) Worldwide, the total on social media already exceeds 2 billion people. That’s twice as many people worldwide as the number who own a car. If you have a brand, particularly one that connects with consumers, you can’t afford to ignore your customers on social media.

The online industry in India received a major boost due to the telecom revolution.It shrank the marketplace and brought brands & services to the consumers on a click. The smart phone moved beyond the definition of a mobile handset, to one of the most important gadgets that now controls all aspects of one’s personal, social and professional life.

As we hurtle towards year end, VC funding in adtech remains in short supply. However, the Q3 data my company recently released shows that, as in 2015 and despite caution around the sector from financial investors, strategic interest remains strong and M&A activity remains healthy.

Some may have access to private equity funds, some may not, but you can always find a friend, a family member or an angel investor, who will readily fund your venture. Moreover, young entrepreneurs can also look for a mentor, who will help them raise funds and establish their business. An entrepreneur, who is just setting up his business, must know how to use the available framework and data. If they are interested in involving investors, they must know at what time they should move back.

The Internet of Things (IoT) is often talked about as some distant future vision. Consumers dream about connected lives; journalists posture about how IoT will change the web; entrepreneurs calculate automation’s business value.

The retail industry has been talking about the rise of mobile and how it may disrupt everything for years.

According to McKinsey Global Institute, the Internet of Things (IoT) has the potential to create an economic impact of $2.7 trillion to $6.2 trillion annually by 2025. In this context, the market is ready for a very large-scale disruption in terms of transaction and economic models. This will open up the possibility for small and nimble businesses to carve out novel opportunities to create new value through innovative offerings predicated on highly connected and data driven future.

Your ecommerce store is up and running, and you’re getting some sales. Congratulations! But, if you thought you could squeeze every bit of profit out of your business without optimizing your store and using the right strategies to engage customers, you thought wrong.