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Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics.

By now, you've probably realized that your customers trust their peers more than they trust your brand. And those peers are constantly sharing what they like and don't like with their networks.

In a world that has grown increasingly dependent on mobile technology, you should consider having a customized mobile application for your business. In 2014, 60 percent of online traffic came from mobile devices such as smartphones and tablets. By 2016, that figure had reached 65 percent.

At the heart of humanity is an intrinsic need to feel loved and cared for. This desire articulates itself in many different ways, but one of the most basic expressions of this need comes in the form of being heard and respected.

For marketers, innovation can bring about impressive opportunities (like the rise of social media), or throw up obstacles that force them to redirect and rewrite the gameplan (like ad blockers).

There is no question that artificial intelligence (A.I.) is in the process of radically transforming the workplace. As a $15 billion industry expected to grow to more than $70 billion by 2020, it’s clear that in the future, A.I. will change almost everything in the way that we live and work. And the future is here already; employees in tech-savvy organizations are actively engaged with bots as part of their everyday jobs.

Datorama, a marketing startup that wants to “tame” your business data, announced today that it scored a $32 million investment led by Lightspeed Venture Partners.

Last month, when Peter Yared, the CTO and cofounder of Sapho, moderated a panel on the role of chatbots in the enterprise. People had varying opinions as to when, and more importantly how, chatbots would take shape within modern companies. Despite the differing opinions, all the panelists agreed that we are standing at the edge of massive change with regards to how companies use human-like — but totally machine-driven — conversations and tools to facilitate interactions internally and externally. It’s clear that chatbots are one piece of the puzzle that’s needed to improve the efficiency and engagement of enterprise software.

5 Steps to Keep Your Startup on Track

We are part owners of a coworking space in Richmond, a haven for startups. Recently, an owner of one of these new businesses asked us how best to prioritize their work-related activities. They were feeling a bit overwhelmed and needed some advice. We suggested the following five steps.

Financial indicators turn wobbly, stock markets head south, and then north, and then south again — soon enough, whispers about possible cost-reductions begin to ricochet through company corridors.