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Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics.

Business Card Do's and Don'ts

[The following post is by Jacqueline Whitmore, who is an etiquette coach and founder of The Protocol School of Palm Beach. She is also the author of Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals (St. Martin's Press, 2011) and Business Class: Etiquette Essentials for Success at Work (St. Martin's Press, 2005)]

Seven Steps To A Successful Brand

Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect (which also includes the website, marketing materials, and ad copy — which in turn includes tag lines, marketing/PR/sales copy, and advertisements).

How to Build a Really Strong Brand

Conventional wisdom says building a strong brand entails creating a cool brand name, advertising that brand to potential buyers, and enforcing brand message consistency in all customer interactions.

5 Signs that You Need a New Logo

The hype around Yahoo's month-long roll out of its new logo may have you wondering if your company is ready for a new design, too.

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be Coca-Cola's cursive script or the namesake bird of Penguin Books. And that's the whole point: You invest time in crafting the perfect logo so it will stick in people's minds.